Unlocking College Admissions
Hi! I'm Matt Douglas - veteran educator, college consultant, author and social media figure.
Thank you for your interest in a potential social media partnership. Please see all details and options below.
Contact here or email me:
matt@unlockingcollegeadmissions.com
For an optimal experience, please view this site on desktop.
@unlocking.college on TikTok
I work with educational and teen-centered companies and institutions to promote their services and offerings to my audience.
I have proudly partnered with:
If you offer helpful services and are committed to putting students and families first, I would love to work with you!
Below you will find details on my background, expertise, and promotion options.
For a comprehensive example of a previous partnership, scroll to the bottom of the page to: "Weekly Spotlight: Lumiere Education"
Students, Families and Professionals Trust My Expertise
A clip from an interview with CounselMore (posted on their page), one of the premier college admissions services.
Click to watch on TikTok
Student feedback from the dozens of college essays and applications I've reviewed.
Click to watch on TikTok
A partial list of colleges I helped students get accepted to during the 2025/26 school year.
Click to watch on TikTok
Links to personal feedback I received from students who got accepted to Emory, Northeastern and UGA Honors thanking me for my help.
Professional praise for my book, Unlocking College Admissions
"An invaluable guide..."
"Packed with essential information..."
"Matt has created the ultimate resource..."
"This is a great resource!"
Click to view
Click to view
My article featured in the online education and finance media outlet The College Investor
How Promotion Works
I offer a variety of options and services. Please review each below.
For a comprehensive example of a previous partnership, scroll to the bottom of the page.
TikTok LIVE
Social Media Posts
Click to watch on TikTok
Click to watch on TikTok
Social Media Stories
UGC
Click to watch on TikTok
Discord
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Website Links
TikTok LIVE:
TikTok (@unlocking.college) has a feature where you can go "LIVE", a free streaming feature that allows viewers to watch, ask questions and interact with the host (me) in real time. The focus of my LIVEs is college admissions guidance and related educational help.
I average well over 1,000 viewers/hour, which according to TikTok is better than 98% of LIVES from accounts with similar sized followings. These viewers are predominantly high school students interested in the college admissions process, and skew towards high caliber students, but also include parents, college students, professionals and others.
As part of the LIVE feature viewers can see a text banner I create describing what the LIVE is about. I title my LIVE "College Admissions Q&A". I would put the name of your organization in the banner image of my LIVE for all viewers to see as a Daily or Weekly Spotlight, talk about the services you offer every 10-15 minutes, and answer any questions viewers have.
LIVE Analytics
This LIVE had 1,000 viewers in 42 minutes and "got more views than 100% of LIVE creators with a similar following".
An example of my banner image
An example of what viewers see
Note the 68 people watching, numerous comments, and the student who credits me with their acceptance to Dartmouth.
LIVE Analytics
The consistency with which my LIVEs perform. During this week I averaged 1,000+ viewers/hour, which is typical for my LIVEs.
Posts on TikTok/Instagram:
I post clips from these LIVEs as videos on TikTok and Instagram which would include your organization in the title banner. These videos typically get 500-2,000+ total views across both platforms. See examples below.
Click to watch on TikTok
Click to watch on TikTok
Click to watch on TikTok
Click to watch on TikTok
Stories on TikTok/Instagram:
I post stories directly to my followers on TikTok and Instagram. These include informational text and uploads of my video clips. These are seen by my most dedicated followers, as well as a large number of well known education professionals, including SAT tutors, college consultants, essay coaches and others, many with large followings of their own.
SAT Tutor with ~300k on TT/IG -->
SAT Tutor with ~14k on TT/IG -->
Host of popular college admissions podcast -->
College essay coach
with ~45k on TT/IG -->
Private school
college counselor -->
UGC Videos:
Separate from my social media accounts, I offer the option of creating UGC style videos, which you have the option of retaining the rights to, as a reputable and known college counselor discussing your organization/offerings in a way that is relatable and informative.
Click to watch on TikTok
Additional:
Your organization can be featured and linked on my social media profiles (which get over 100 viewers/day), details and a link posted on my Discord community, a link included on my website, and listed as a resource on my Benable account.
Social Media Profile
Discord
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Website Links
Package Options
I primarily do promotions through Daily and Weekly Spotlights (see details below), but I am open to creative collaboration and discussion based on your needs and goals.
Weekly Spotlight (maximum 1 week/month)
Includes:
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One week of promotion through TikTok LIVE. Guaranteed 5,000+ viewers.
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Your organization featured on my social media profiles as the week’s “Weekly Spotlight”
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Details of your organization/offerings and a link posted on my Discord community
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A link included on my website, my social media profiles, and listed as a resource on my Benable account
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One complementary clip from my LIVE (with your organization’s name in the banner) posted on TikTok and Instagram. Average 500-2,000+ views.
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One complementary story posted to my TikTok/Instagram pages. 50+ viewers each, and typically include at least a few well-known college admissions influencers.
Cost: $650
Add-ons:
$50 for each additional LIVE clip posted on TikTok and Instagram
$100 for each additional 1,000 LIVE viewers
(These Add-ons will only be charged before a Weekly Spotlight begins. For my own purposes, during the course of the week I may decide to post additional videos/reach more LIVE viewers. In this case you would not be charged).
Daily Spotlight (maximum 1 day/week)
Includes:
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One day of promotion through TikTok LIVE. Guaranteed 1,000+ viewers.
-
Your organization featured on my social media profiles as the day’s “Daily Spotlight”
-
Details of your organization/offerings and a link posted on my Discord community
-
A link included on my website, my social media profiles, and listed as a resource on my Benable account
-
One complementary clip from my LIVE (with your organization’s name in the banner) posted on TikTok and Instagram. Average 500-2,000+ views.
-
One complementary story posted to my TikTok/Instagram pages. 50+ viewers each, and typically include at least a few well-known college admissions influencers.
Cost: $200
Add-ons:
$50 for each additional LIVE clip posted on TikTok and Instagram
$100 for each additional 1,000 LIVE viewers
(These Add-ons will only be charged before a Daily Spotlight begins. For my own purposes, during the course of the day I may decide to post additional videos/reach more LIVE viewers. In this case you would not be charged).
Additional Options
UGC Videos – depending on details and usage rights, $150+
Additional promotion options/packages available depending on your needs and goals
Weekly Spotlight: Lumiere Education
April 6 - 12, 2026
TikTok LIVE Analytics:
During the course of the week I went LIVE 7 times with a total of 5,458 viewers
I discussed Lumiere at least every 10-15 minutes during each LIVE.
It generated some excellent discussion (example screenshots below) and at least one confirmed follower announced that they signed up due to my promotions.
Lumiere follow up Qs
Lumiere follow up Qs
Sign-up announcement
Current student
Discord Details
Links and Information
I included details about Lumiere in my Discord community, highlighted it as my Weekly Spotlight in my TikTok and IG profiles, included multiple links on my website and included it in my Benable account.
TikTok Videos/IG Reels
I posted 3 clips from my LIVEs as TikTok videos/IG reels, each with Lumiere in the banner. The first currently has 755 views on TikTok and 785 views on IG.
The second, which is a discussion of why doing original research can be helpful for high school students, references Lumiere directly and currently has 922 views on TikTok and 604 views on IG.
The third currently has 4,730 views on TikTok and 1,113 views on IG.
IG Story Screenshot
TikTok and IG Stories
In addition, I posted 3 stories on my TikTok and IG accounts referencing Lumiere. Two were informational screenshots and one was the "original research" video referenced above. In total, the stories received about 300 views, including from some well-known social media college admissions/education professionals (most of whom viewed multiple stories).
SAT Tutor with ~300k on TT/IG -->
SAT Tutor with ~14k on TT/IG -->
Host of popular college admissions podcast -->
College essay coach with ~45k <-- on TT/IG
Private school college counselor <--
College counselor -->
Ed Advisor with ~12k on TT -->
College counselor with ~6k on TT <--